Web Survey Bibliography
Title Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook, and Amazon Mechanical Turk
Author Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
Source Field Methods, 28, 3, pp. 231-246
Year 2016
Access date 20.10.2016
Abstract The rise of social media websites (e.g., Facebook) and online services such as Google AdWords and Amazon Mechanical Turk (MTurk) offers new opportunities for researchers to recruit study participants. Although researchers have started to use these emerging methods, little is known about how they perform in terms of cost efficiency and, more importantly, the types of people that they ultimately recruit. Here, we report findings about the performance of four online sources for recruiting iPhone users to participate in a web survey. The findings reveal very different performances between two types of strategies: those that “pull in” online users actively looking for paid work (MTurk workers and Craigslist users) and those that “push out” a recruiting ad to online users engaged in other, unrelated online activities (Google AdWords and Facebook). The pull-method recruits were more cost efficient and committed to the survey task, while the push-method recruits were more demographically diverse.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Antoun, C. (8)
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook...; 2016; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Exploring Why Web Surveys Take Longer to Complete on Smartphones than PCs: Findings from a Within-subjects...; 2016; Antoun, C.; Cernat, A.
- Embedding Survey Questions within Non-research Mobile Apps: A Method for Collecting High-quality Data...; 2016; Bapna, V.; Antoun, C.
- Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences...; 2015; Antoun, C.
- An Experiment in Open End Response Length in Relation to Text Box Length in a Web Survey; 2015; Traugott, M. W.; Antoun, C.
- Mobile-Mostly Internet Users and Noncoverage in Traditional Web Surveys ; 2013; Antoun, C.; Couper, M. P.